It's annoying I know, when people are telling you what you need. But it's more about your customers and their needs.
A really good place to start on this blog journey is here - What kind of content should you be posting...or at least, thinking about posting?
This blog is for brands, it's for individuals and businesses who are looking for content direction, brand cohesion, and support when it comes to accessing the immense world of content marketing. It is about unlocking that which is already there. You just need a new perspective. An eclipse is on your horizon.