While working alongside the creative team at partypoker live, I supported the design and animation for an explainer video that launched a new and innovate digital currency for poker players to use. We set out to create a sleek, clean design and motion that presented the currency as a smart, easy to use and super convenient way to play poker tournaments.
From research and design development, the team I worked with create a sleek concept that was then put into a storyboard structure, which was then animated and brought to live inside of Adobe After Effects.
Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This project was published across all web and social channels and was really well received. My favourite thing about this video is that it has form and function...and that is not always easy to deliver!